Uncategorized | Jan 22, 2020
Self-directed learning is never a bad thing but with such an overwhelming volume of books, blogs, and other content available via the internet it is very difficult to find quality advice. Many resources, unsurprisingly, get lost in the magnitude of information and available choices.
I have been reading sales books for 30 years and have found some amazing resources that are relevant — even in today’s fast-paced world!
There are countless books to read but luckily, I have only listed three of my all-time favourites to help you sharpen your sales skills.
Little Platinum Book of Cha-Ching – Jeffrey Gitomer
One of my favourite authors is Jeffrey Gitomer. He has written over 30 books on sales techniques and tips that have helped me throughout my career.
Little Platinum Book of Cha-Ching is packed with incredible insights, written in his characteristic style, encouraging greatness in every sphere of life. Gitomer’s explanations of his power principles of selling don’t only motivate, they challenge the reader to take on any obstacle.
If you want a witty but contagious book to read then this one is absolutely epic!
Secrets of Closing the Sale – Zig Ziglar three books are a great place to start.
Secrets of Closing the Sale is a book, that at first, you might think is only about the endpoint of a sale but it’s much more than that. This book is jampacked full of questions that can be used throughout your sales’ cycle.
Zig Ziglar is a master of building relationships: a key element of sales. I found great value in his method of dealing with price objections. This book will inspire you with ideas that can be implemented in almost any sale.
Fair warning, this is a 430-page book but the writing is easy to read and even easier to dip in and out of, just picking up nuggets of advice.
If you decide to page through this whopper, don’t overlook the advice about self-image and how it affects sales.
Brilliant Selling: What The Best Salespeople Know, Do and Say – Tom Bird & Jeremy Cassell
Brilliant Selling is best described by its own title. It is truly a brilliant book written by two of the best people in sales. It has an abundance of performance tactics and sales strategies that anyone can use to their benefit.
The writing is approachable enough for people who are new to sales and come with interesting, relevant illustrations.
If you are wondering where to begin when taking your first steps into sales as a professional, these three books are a great place to start.