Finance For Salespeople - Training Course Module - C0109

Understanding Finance, How It Fits In The Sales Process For More Closed And Profitable Business

“Finance is boring, it doesn’t turn me on; Finance is just far too complicated for me, it’s over my head; all accountants are just bean counters; Banks are just legalised bandits; I just like selling things that’s what I’m good at”.

Overview Of Finance For Salespeople

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Right or wrong? A little bit of understanding of Finance and how it fits into the sales process, can go a long way in helping a business succeed and become more profitable? You will not be an expert overnight but the next sale you handle may be more profitable than before. You will also have a valuable insight about other key component parts of your business, which will help your overall Sales & Marketing efforts. It might spark your interest in other aspects of finance like Stocks and Shares or your mortgage costs!

Getting it right means understanding what is happening – less work and more rewards. Getting it wrong means not caring about what is happening – more work and less enjoyment.

Who Should Attend The Finance For Salespeople Training Course

You are in “Sales”, “Sales & Marketing” and “Sales Support” and want to know more about how Finance works and how it affects what you do.

If you are in Sales, Marketing or Sales Support, you already appreciate that without sales there is no business but do you understand if the sales are profitable, break even or actually at a loss? Whether you are “front of house” or think you are only “behind the scenes”, you may perform that little bit better if you have that extra understanding of what works and what doesn’t from investing in a day’s training. Lastly company management may find it benefits them by being able to discuss matters in greater depth than before and understanding how finance can be used to leverage additional corporate interest.

What’s In It For You!

After completing this course you will have a broad understanding of how Finance works and its particular relevance and application to your work.

You will understand which sales components will affect the finance of your business and equally how understanding finance can help the Sales effort. You will also benefit personally in the way that you might approach your own personal finances!

Topics Covered
  • The 3 elements of any Business
  • What is Capital, Why is it important, Where does it (fund raising) come from?
  • An introduction to Basic Accounts, P&L, Balance Sheet and Cash Flow
  • Basic Financial Terminology and Ratios.
  • What is the difference between Equity and Debt? Why choose one over the other?
  • Understanding Basic Corporate Funding and Capital Structures
  • What is Working Capital and why is it so important?
  • How can efficient Working Capital affect the “Bottom Line?”
  • Margins – Are they all that they seem?
  • Do we understand them? Who sets them?
  • What does good corporate finance & financial management involve?
  • How sales and marketing can impact overall financial performance.

The Finance For Salespeople Training Course Includes

Initially we start with the basics and ensure that terms are understood. We spend time helping you understand what might be an alien world to you. We use worked examples from real companies. You will do some practical calculations. Using examples from your own experiences we will help you to look at where you can identify benefits and savings for your company. Additionally we introduce you to a variety of hints and tips that may give you the sales edge over your competitors.

Trainer
John Oakes

John Oakes initially qualified as a lawyer before moving into Investment Banking, Corporate Finance, and Strategy Consulting for UK, European and International Organisations. Previously a Director of several companies, he was also the MD of an FMCG manufacturing business. John has several years practical hands on expertise of building and developing a succesful business and teams.

More recently John has worked in the US & Europe and consults at a variety of companies globally.

Course Details
Duration: One Day
Location: In House

For mor information telephone now or email him at John Bond

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