Force Multiplier is a military term. This term is defined in the Dictionary of Military and Associated Terms, US Department of Defence 2005 as A capability that, when added to and employed by a combat force, significantly increases the combat potential of that force and thus enhances the probability of successful mission accomplishment. Now The Sales Academy has a solution to your perplexing problem of getting leads and making an impact!

As you might expect many companies have superb solutions and/or services however getting to market can be problematic. Often the more technical biased organisations have found it hard if technical and non sales staff try to generate leads. Additionally sometimes there are not enough people on the phones because you are busy or simply do not have enough staff to spend any time on this activity. We can sympathise with this and appreciate that even with your amazing deliverables that the market may need after a brief prospecting conversation there does not seem to be any room to manoeuvre and a forthcoming requirement or opportunity seems distant!

The Sales Academy has created an unusual package that immediately solves this perplexing problem. Our Force Multiplier Programme generates lead through Cold Calling, educates and stimulates target companies through E-mail Marketing uses PR to develop the brand recognition and Google Adwords to drive prospects to your site. This programme is customizable but must include our cold calling module and one other module and be a for a minimum of three months

For most companies this is a programme that builds on recognition and therefore we need a commitment of at least three months for each of the stages to kick in and start delivering.

Cold Calling – Our telemarketing is superb. We require an analysis and process flow that helps us understand your deliverables so that our team can promote and prospect effectively. If we are to branded as your company (as opposed to a lead generating company phoning on behalf of a client) we require a corporate email address so that we are seen as part of your organisation. We pre suppose that you have a target database that can be used by us – if not we can purchase one on your behalf.

Google Adwords - we guarantee a Page 1 position within 72 hours – you will see that your ad comes up on Page 1 in the sponsored links that run horizontally at the top of and vertically on the right when you get search results through Google. Pricing depends on the ‘adwords that you choose’. Typically this costs from only £50 per week and unlike pay per click marketing there are no additional costs.

Email Marketing – we will run a minimum of one targeted campaign starting at £250 per month including reports are generated 24hrs/72 hrs  of all of the opens and click throughs. We will follow up all multiple opens and click throughs as part of the scheme.

Hard Copy Marketing -we will run a similar campaign as if it was an e-mail amrketing campaign this can include taking a brief for the marketing letter, printing and posting to your target companies. Whilst this more traditional approach cannot easily be measured at least companies will know who you are and it will not get caught by spam filters or alike! 

PR – we can work with you to ensure that your brand is recognised and that all of the appropriate media is updated – you can opt for our social networking updates and we can even create, brand and manage a blog updating all of the social networking sites. Letter writing and press submission and article writing and submission is another popular add-on that increases your viability and expert status. Various packages exist depending upon what your goals and budgets are.

Costs:

Google Adwords – from £ 150 per week (depending on ad word phrases email the phrases and we will quote you)

Professional Telmarketing – from £250 per day – you may find other companies cheaper but you do get what you pay for! (based on a minimum 3 month commitment)

Hardcopy Marketing – from £250 to design print and send a one page communication to up to 250 target people (prices exclude postage)

PR from £500 per month.

Email marketing – again based on a minimum  3 month commitment prices start at £250 per campaign minimum of 1 campaign per calendar month 2^nd campaign in the same month ££200. One RE-usable Template is included in every 3 month campaign

The Force Multiplier Effect will be felt by increased activity on your web, more business opportunities and /or requirements and a general recognition in your marketplace that you are a force to be reckoned with! You can Email Mike for more detail or to organise a call

Management teams are sometimes too close to the action, often finding themselves hugely busy going from opportunity to opportunity without benefiting from that elusive signed contract.

Sales consulting for professional solutions

In order to break this pattern, we offer on site sales consulting to assist management and sales teams identify new strategies and to implement sales processes that deliver measurable results. With a no holds barred approach we tell you where the issues are but better still provide you with professional solutions to your challenges.

We have consulted in many sales environments to achieve fantastic results. Maybe we can do the same for you? If you are placing a new product or service into the marketplace we can help. We can recommend a ‘ go to market’ strategy. We can also help when you are not getting the results that you want. If the skills you have on board are just not enough for the current demands we can provide that backup and direction.

1. Qualify much more effectively – which means you only work on appropriate prospects who have the right profile and could own your product or service. Why waste effort working with prospects that just waste valuable time and resources?
2. Have a single intuitive view of each qualified prospect in your pipeline – which means that you have a consolidated full colour graphical representation of progress and where you salespeople need to focus effort.
3. NUTBASER provides uniform transparency about the subsequent sales activities, thereby enhancing the opportunities and providing information of where you are and what you need to do next.
4. Central access to key information – which means it’s easy to use by you and your staff so everyone sees the same information.
5. Integration with MS Outlook and a variety of CRM systems – which means you can leverage your existing environment and use your existing infrastructure
6. 90% Reliable forecast – which means more accurate forecasts that you can trust based on facts rather than gut feel.
7. A single sales methodology across companies and regions – which means that ALL of your sales people measure their prospect sales cycles the same way regardless of their location.
8. Customisable – which means that it fits 100% within your unique environment. Also salespeople will want to use it because it makes business sense. It provides valuable and accurate information and sales cycle intelligence based on your unique environment and infrastructure.
9. Enjoy more closed sales – which means that you will be well known internally for all the right reasons because you will accurately predict sales cycles that will happen and when they will happen.

Why You Will Want To Buy NUTBASER

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Experience shows that one of the greatest weaknesses of sales teams globally is their inability to forecast accurately. Given that the real underlying cause is poor or insufficient sales process qualification it shouldn’t be surprising. It’s not uncommon to have the ‘dead certain’ opportunity fall off the forecast towards the end of the sales cycle because sales qualification was either misunderstood or never properly qualified both at the beginning and during the sales process. This is why people should use a single methodology to forecast their sales rather than allowing differing methods of sales qualification within the team.

If you already use CRM, NUTBASER integrates with the following CRM systems;

• Navision
• Microsoft CRM
• Salesforce
• mySAP

Don’t Leave Your Sales Process To Emotion – Use Hard Facts

It’s strange that today emotion still plays the major role in so many sales cycles. Salespeople are naturally ‘bullish’ about their forecast capability and will always ‘blame’ it on others when things go wrong. Emotion is impossible to measure as it’s created during conversations with prospects. However, hard facts are always present and it depends on your questioning skills to ensure that you ask appropriate questions at the right time.

Challenges Of Forecasting Remote/International Sales Cycles

For many companies who enjoy a worldwide exposure, getting qualification and sales forecasting right is a nightmare. Again, forecasting a similar sales opportunity seems to be measured completely differently in one country when compared to another. It’s not just abroad though, it’s the same on a regional and branch basis. Wouldn’t it make sense to have all the salespeople reporting in a structured universal way so you really do have an accurate comparison?

The solution to this is to have a repeatable sales process methodology that fits your unique environment. It also means that you have to disassemble the sales cycle and understand what the buying and selling process should be.

Why Use A Multidimensional Sales Qualification Process

Using a multidimensional approach to sales qualification means that you can easily check that both the right client profile and certain key buying criteria are present, otherwise sales opportunities will not even reach the sales forecast. Coupled to this there are a variety of different conditions that have to be present and you can decide just how important they are.

What Are The Benefits Of A Sales Process Application?

The most compelling reason to purchase right now is that you will have a formal unbiased approach to sales that deals with hard facts and translates into more closed sales and accurate sales forecasts.

Secondary benefits also include the team using the same qualification approach, the team using hard facts rather than ‘gut feel’ and you being able to measure the effectiveness of each sale.

Take a look at some of the screen shots and after that you will want to contact us for an online demo. We know that you will be ‘wowed’ and will want more because it works and is in many ways the backbone of effective selling.

If you don’t believe it, talk to our customers!

Need more information now? Email johnb-at-thesalesacademy.com for more details or phone .

Having a predictable and repeatable sales process is not just a nice to have it is an essential.

NUTBASER With NUTBASER you can discover the benefits of a “methodology” with a software package designed to integrate with MS Outlook and your CRM. It consolidates facts to help you close more business. This is for companies that may have multiple locations here or abroad and want a total sales opportunity management system. Click here to discover more!

QUALIFIED LEADS QUALIFIEDLEADS is our entry level sales qualification process that you receive once you have attended our two day sales process course. This is an entry level “sales methodology” deliverable and suitable for the small organisation where you may not even have a sales manager/director. Follow the link for more details.

Initially contact or email him at johnb-at-thesalesacademy.com

Here are twenty ideas:

1. Talk to your contact,
2. email your contact
3. write a letter to your contact,
4. find an article and highlight appropriate information,
5. find out more information about your prospects ,
6. get a set of their accounts,
7. search the internet for contacts at the company,
8. familiarize yourself with the current economic drivers for your prospects business,
9. find out who their competition is,
10. find out who your competition is (for this sales opportunity),
11. get a meeting,
12. get them to come to you, introduce them to someone who has the product or service,
13. ask them for a referral,
14. ask them for a verbal reference (subject to winning the business),
15. become an expert in their field,
16. introduce them to an expert in their field,
17. educate them,
18. ask them to speak at your user group,
19. offer to speak at an event,
20. agree an end date.

This is of course is at a granular level and it may be that you want build a better pipeline in which case you would use the FAST approach to get you there. The same process would be adopted and you would take five action steps daily to help you get you to where you want to be. These could include, cold calling, meetings, advertising, building a prospect database and networking. Clearly these represent just a few different ways to build a pipeline. You need to match the methods that work for you in your business but also take massive action each and every day.

Soon you will have an abundance of opportunities because of your focus, action and sales techniques. So email johnb-at-thesalesacademy.com or .