Email Marketing for Sales

It's about staying in touch with customers

With the advances in technology happening quicker than anyone could imagine email marketing has rapidly overtaken some of the more outdated ways of staying in touch with customers and generating brand awareness. Part of today’s marketing mix has to be dedicated to email marketing for practical and logical purposes.

What is email marketing?

Email marketing is a great way of staying in contact with current customers and raising awareness of new customers. For the busy salesperson or sale team, what better way is there of increasing your scope of prospects? Is there any point of telephoning 500 people when only 60 are interested in this months product offering?

With email marketing you know who's interested.

We send you the list — the "warm leads"!

It's easy! Let us take the strain

Our hosted service removes the many obstacles once you have agreed to include this method as a way to market. Firstly there is no need nor requirement to have an HTML expert on staff. Once we understand what type of campaign is required, we design a email template that will be used throughout – this alone is an effective way of promoting brand awareness. Many companies choose from creating a corporate newsletter to stay in touch with their customers. Other organisations prefer to generate business and create campaigns that are run monthly listing offers and pictures where appropriate. Once everything is agreed and you have created a file of emails that you wish your campaigns to sent to we agree a date and time for sending.

Most opens will occur with 48hrs (85%) and you will be presented with detailed web analytics that list a multitude of important data. These include who opened the email, what time, what date and the number of times it was opened. Additionally valuable click throughs (to your website) will be recorded allowing you to follow-up the more interested prospect.

Bounced emails are put into categories and we even provide information about full inboxes of recipients where the initial email has bounced. The bounced mail statistics are very important. It give you the inside story. It tells you who has moved on, often who has taken their place. Would that make your life in sales easy? All this information can then be fed into your CRM system or other sales process which will make it easy for the sales teams to follow through.

It integrates with a sales and marketing strategy

Unlike direct mail, e-mail marketing is measurable. You can easily monitor the success of each campaign and compare statistics between campaigns, thus allowing you to decide which campaign worked and why. The results of the e-mail campaign will help management to make business decisions too by testing a marketing strategy or a sales strategy.

Email marketing can also be used to test different headlines which is essential for any campaign. Changing the headline alone can often mean that more people open the mail. We will also advise you of the current acceptable opens comparing your open rates with over 15,000 campaigns.

Discover outstanding value

Lastly our outsourced email campaign is affordable and represents outstanding value particularly when you compare it to direct mail. Remember there are no long delays in creating visuals, no printing or production costs, no postage and best of all feedback is rapid.

Using The Sales Academy for your email marketing will make a difference and is an easy way to create brand awareness and generate warm leads.

To explore opportunities please email your requirements to sales@thesalesacademy.com

For any additional details please contact
John Bond :

Tel: +44 (0)8704717323