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Is Your Sales Team Using Everything It Could To Drive More Sales Revenues – But HowDo You Know?

What is the Sales and Marketing Audit, What Does It Cost and How Do I Get It?

sales audit - marketing audit

Staff Skill Audit

Most companies are not using everything they have to get more sales – we help you identify the gaps so you can sell more and make more profit – how? –  by undertaking a comprehensive Sales & Marketing Audit that provides hard facts of where you could be more effective. Once these gaps are identified and understood we work collaboratively to bridge those gaps through sales training and consulting. We then help you implement a plan to ensure that you use all the Sales and Marketing assets that are available to help you find and close more sales!

Most people immediately resonate with the validity of this deliverable and decide they want it now! So if you are in that group and want to remove guesswork please call Mike directly on 07889 115660 or email

What is the Sales & Marketing Audit Process?

The Sales and Marketing Audit drills down and asks some hard questions – possibly you may even squirm when you realize what you could have been doing and what some of your competition are already doing.

Through the Sales and Marketing Audit, we analyze what you are doing and what you may not be aware that you could be doing. Your current processes and Go To Market Strategy is identified and investigated. This usually results in valuable conversations and usually, there are multiple additional strategies and tactics that can be deployed which are discussed in open forum. These could change the way you operate or simply adjust/amend your sales policies and procedures.

By combining and utilizing multiple ways to market you are likely to enjoy significantly better revenues and dramatically shorten sales cycles and enjoy improved closing rates.

With this Sales Audit, a baseline is established and recommendations will be made to increase your teams’ effectiveness.  You may have already opted for a number of add-ons which might include;

  • Sales training to raise salespeople’s’ awareness and reinvigorate them. Every company is different so we create new appropriate content that hits the spot every time
  • A sales skills audit to ensure the right staff are in the right positions and have the right skills. This will ensure they are pulling together to achieve your company vision and aims.
  • Ongoing mentoring helping your staff increase sales skills and also to be a ‘sounding board’ to test new ideas and get current sales opportunities closed
  • Pipeline deep dives – whilst your sales director might already be undertaking this by introducing an “outsider” who has no knowledge of the history could prove valuable. It is also a fair way of ensuring your sales team are performing well and is likely to be a motivational experience
  • Personal Development – whilst individuals should e helping themselves to be better sometimes they benefit enormously by having personal development group coaching or 1:1 coaching

Whilst the Sales & Marketing Audit can be a one-off exercise, most companies decide to retain The Sales Academy to ensure that they are running on all cylinders maximizing all the sales effort to deliver quantifiable sales improvement and increase the skill levels of their staff.

It’s amazing before the Sales and Marketing Audit most companies think they are doing well, however after they realize where the gaps are they wish they had undertaken this before!

We have yet to find a company that didn’t benefit from this valuable assessment!

Sometimes for larger more complex companies an additional 1-day workshop where we take a deeper look at the results will be necessary. Typically during the initial 2-day assignment, someone will be allocated to populate the action plan which forms the basis for your future success! Please note it is recommended that either the CEO or MD attend along with the Sales Director, Marketing Director. Sometimes other attendees include the Finance Director and Operations Director although this is optional.

Remember we remove the guesswork and the emotion! Our Sales and Marketing Audit is a heavy-hitting deep dive and subsequent analysis of where you are today and completed with senior management normally over a two day period  (but sometimes an additional third day for a more detailed marketing audit)  with results and recommendations during day three a few days later after the report and recommendations have been analyzed and written. We analyze what you are doing and where the gaps are by examining 150+ focused questions over an initial 2 or 3 day period.

Once you have made sense of your available marketing assets and re-aligned your Go To Market Strategy you will grab additional sales opportunities, you can then look forward to sending your revenues through the roof.

Costs £1250 for the Sales & Marketing Audit + 2 or 3 days consulting day rate and traveling/overnight expenses if appropriate.

Please be aware that the Sales & Marketing Audit will be delivered to you as a document (Word or PDF) that can be updated and used again in the future.

To explore the hidden opportunities please email your requirements to or phone Mike now on 07889 115660 for an initial discussion.

Please be aware that Internet Marketing, Social  Selling, and a Your Social Media Go To Market Strategy are not included in any detail (we have another specific deliverable for that delivered if required over 1 day) as there is too much that would need to be analyzed. Internet Marketing/Social Selling are often complex and time-consuming to analyze and will add additional day(s) to the initial engagement. We do “touch” on them for obvious reasons, as most companies acknowledge that social media is a valuable medium to attract new sales opportunities and a useful platform to “market” their organisation.