All great leaders have a had a great strategy to get them to where they wanted to go.

Unfortunately for so many people they have not even thought of their winning sales strategy and rely on random unconnected tactics.

Now is the time to get into action. A good sales strategy will help you identify and take advantage of the best opportunities. Ensuring an effective sales strategy is in place can help you create a competitive advantage too, so it should not be ignored.

The Sales Academy will though the sales strategy analysis identify the following;

• Clarifying your sales objectives.
• Plan on how to reach target customers.
• Supporting your new sales strategy.
• Continual monitoring and honing the effectiveness.
• Clarifying your sales objectives.

You want to ensure that your sales force have a workable cohesive sales strategy that will deliver desired results in line with your company strategic objectives. Initially we examine your current sales strategy plan and look to see how effective it has been to date (or part of it). This will provide a starting point from where you can objectively measure your new sales strategy.

If you are dealing with channel partners, you may find that a core detailed channel strategy is needed. In which case a channel strategy will be developed utilising the skills and resources that are available.

Supporting your new sales strategy.

We then provide an some building blocks and the ‘glue’ to increase the probability of success. You can be confident as we offer mentoring too to help keep you to that strategy. We can examine the roles of you key people and ensure they are skilled or trained in the desired rolls for your new strategies.

Monitoring and improving effectiveness.

Getting your strategy right is essential. By having key measures in place to check you sales progress against, will deliver results. Your growth from the right strategy is memorable and rewarding. We will show you how!

Want more information now? Email John Bond or phone to find out more about our Sales Strategy Analysis.

Force Multiplier is a military term. This term is defined in the Dictionary of Military and Associated Terms, US Department of Defence 2005 as A capability that, when added to and employed by a combat force, significantly increases the combat potential of that force and thus enhances the probability of successful mission accomplishment. Now The Sales Academy has a solution to your perplexing problem of getting leads and making an impact!

As you might expect many companies have superb solutions and/or services however getting to market can be problematic. Often the more technical biased organisations have found it hard if technical and non sales staff try to generate leads. Additionally sometimes there are not enough people on the phones because you are busy or simply do not have enough staff to spend any time on this activity. We can sympathise with this and appreciate that even with your amazing deliverables that the market may need after a brief prospecting conversation there does not seem to be any room to manoeuvre and a forthcoming requirement or opportunity seems distant!

The Sales Academy has created an unusual package that immediately solves this perplexing problem. Our Force Multiplier Programme generates lead through Cold Calling, educates and stimulates target companies through E-mail Marketing uses PR to develop the brand recognition and Google Adwords to drive prospects to your site. This programme is customizable but must include our cold calling module and one other module and be a for a minimum of three months

For most companies this is a programme that builds on recognition and therefore we need a commitment of at least three months for each of the stages to kick in and start delivering.

Cold Calling – Our telemarketing is superb. We require an analysis and process flow that helps us understand your deliverables so that our team can promote and prospect effectively. If we are to branded as your company (as opposed to a lead generating company phoning on behalf of a client) we require a corporate email address so that we are seen as part of your organisation. We pre suppose that you have a target database that can be used by us – if not we can purchase one on your behalf.

Google Adwords - we guarantee a Page 1 position within 72 hours – you will see that your ad comes up on Page 1 in the sponsored links that run horizontally at the top of and vertically on the right when you get search results through Google. Pricing depends on the ‘adwords that you choose’. Typically this costs from only £50 per week and unlike pay per click marketing there are no additional costs.

Email Marketing – we will run a minimum of one targeted campaign starting at £250 per month including reports are generated 24hrs/72 hrs  of all of the opens and click throughs. We will follow up all multiple opens and click throughs as part of the scheme.

Hard Copy Marketing -we will run a similar campaign as if it was an e-mail amrketing campaign this can include taking a brief for the marketing letter, printing and posting to your target companies. Whilst this more traditional approach cannot easily be measured at least companies will know who you are and it will not get caught by spam filters or alike! 

PR – we can work with you to ensure that your brand is recognised and that all of the appropriate media is updated – you can opt for our social networking updates and we can even create, brand and manage a blog updating all of the social networking sites. Letter writing and press submission and article writing and submission is another popular add-on that increases your viability and expert status. Various packages exist depending upon what your goals and budgets are.

Costs:

Google Adwords – from £ 150 per week (depending on ad word phrases email the phrases and we will quote you)

Professional Telmarketing – from £250 per day – you may find other companies cheaper but you do get what you pay for! (based on a minimum 3 month commitment)

Hardcopy Marketing – from £250 to design print and send a one page communication to up to 250 target people (prices exclude postage)

PR from £500 per month.

Email marketing – again based on a minimum  3 month commitment prices start at £250 per campaign minimum of 1 campaign per calendar month 2^nd campaign in the same month ££200. One RE-usable Template is included in every 3 month campaign

The Force Multiplier Effect will be felt by increased activity on your web, more business opportunities and /or requirements and a general recognition in your marketplace that you are a force to be reckoned with! You can Email Mike for more detail or to organise a call

Many companies are very eager to sell their products and solutions however they lack a comprehensive strategy. Sadly they generally only use 10% of what they could be using to increase their market share then wonder why revenues don’t just happen!

What is the Sales and Marketing Audit?

Our Sales and Marketing audit is a heavy hitting analysis completed with senior management normally over a two day period with results and recommendations during day three. We analyse what you are doing and what you may not be doing. Once you have made sense of your marketing assets and grab those additional sales opportunities, you can look forward to sending your revenues through the roof.

What is the Sales Audit Process?

The sales and marketing audit drills down and asks some hard questions – possibly you may even squirm when you realise what you could have been doing and what some of your competition are already doing.

Through the sales audit, we analyse what you are doing and what you may not be aware that you could be doing. Your sales strategy and sales processes are investigated. Then the marketing strategy reviewed.

By combining and utilising multiple ways to market you can enjoy significantly better revenues and dramatically shorten those sales cycles and see improved closing rates.

With this sales audit, a base line is established and recommendations will be made to increase your teams effectiveness. This can be done through;

• sales training to raise salespeoples’ awareness and reinvigorate them.
• a skills audit to ensure the right staff are in the right positions. This will ensure they are pulling together to achieve your company vision and aims.
• ongoing mentoring so your staff have a ’sounding board’ to test ideas and get those sales cycles closed.

Whilst this can be a one off exercise, most companies will then retain us to ensure that they are running on all cylinders maximising all the sales effort to deliver quantifiable sales improvement.

How does that sound? To explore hidden opportunities please email your requirements to John Bond or phone now.

We are 110% confident of our ability to deliver quality Sales Training and Sales Consulting for you, through a variety of deliverables. Our commitment therefore is to stand up and be counted so, we decided to ‘Put our money where our mouth was’. We are fans of limited financial risk and we also have an appetite to please. Our unique 110% money back guarantee will remove risk and provide you with confidence.

We also want The Sales Academy to be chosen for all the right reasons and if you are worried about whether the training will work or not then we had to provide you with the confidence and commitment like you have never seen before.

Now when you choose The Sales Academy for Sales Training or Sales Consulting as your delievry partner, you can relax knowing that all of the financial risk has been eliminated. Assign The Sales Academy  for your next Sales Training or Sales Consulting opportunity and then you immediately benefit from our unique 110% money back guarantee and no financial risk – you can contact  John Bond or telephone to get going!

A foundation of a sales and marketing plan.

A marketing strategy is the foundation of a sales and marketing plan. It should integrate with your sales strategy, combining the company policies and actions. Your marketing plan is an essential part of any business plan, a guide helping you reach your ultimate goals.

It is surprising just how many people are unaware of the awesome power marketing has. Marketing strategies can arrive in so many different forms but if you are similar to most companies you only use a subset of valuable marketing goals and policies (you should look at the sales and marketing audit and mentoring here) that means you could be losing out!

No matter what level of skill we will work with you to unlock the true potential of a marketing plan that will fully integrate with your Sales Strategy and company objectives. All of this will help you get more clients and also position yourself for future greatness. Your marketing plan will include topics such as;

• a description of the key targets,
• analysis of your competitors,
• the positioning of your products compared to your competition,
• the FAB (features, benefits, advantages) of your product,
• pricing strategy,
• advertising and promotion and integration with sales strategies.

The vast majority of companies stay within their comfort zone and never stray just in case… This can be a limiting factor for most because in order to grow, you have to take some form of risk. This often means looking at your old paradigms and replacing them for newer more aligned processes that take advantage of today’s market dynamics. If you want to thrust forward and capture more market share there is a right way and a wrong way of doing things.

The Advanced Marketing Strategy Builder helps you assemble ALL of the components to implement an effective marketing plan. We use power builders to extend the probability of rapid success. We implement easy processes that are often only used by the skilled marketing professional in a large corporate. We believe in producing results for focussed organisations.

No waffle – just highly workable strategies designed specifically for you to deliver the results that you want.

To find out more about our Advanced Marketing Strategy Builder, why not email John Bond or phone .