Email Marketing - Training Course Module
Email Marketing For Winning Business
Overview Of Email Marketing
Highly targeted and relevant HTML formatted emails attract attention,
increase brand awareness and has rapidly become a preferred way of generating
warm leads. E mail marketing for sales awareness has also rapidly been
accepted by the majority of companies as an accepted marketing medium.
Getting it right means that you benefit almost immediately. Getting
it wrong means you are burdened with additional work and don't get the
results you deserve!
You are aware of e-mail marketing but you need to understand how to run
successful campaigns and what is involved end to end. You may require
a high level overview prior to embarking on your first campaign. Alternatively
you could require an up to date understanding so that you get it right
first time rather than learn by mistakes over a longer period.
Who Should Attend The Email Marketing Training Course
You are in sales and want to know what is possible. If you are in marketing
you already appreciate that email marketing is one area that you have
to perform well at. If you are in telephone sales and your job is to
follow up warm leads, then investing in a days training will help you
understand how best to convert
this initial interest into closed
business. Lastly, management may also want to understand the
mechanics of email marketing and how it can be used to leverage additional
corporate interest.
What's In It For You!
After completing this Email marketing training course, you will have
a broad understanding of how effective email marketing works. You will
understand which components need to be worked on and you will also understand
how best to create a winning and effective campaign. You will learn
about what works and understand the rules of email marketing.
- Benefits of Email Marketing
- Building an Effective Campaign
- Maximizing Reporting and Business Intelligence
- Eye Catching Headline Creation
- Importance Of Brand Awareness
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- Creating Compelling copy
- Avoiding Spam Filters
- Email Marketing Tricks & Tips
- Follow Up Procedures
- Identifying Your Target Market
- List Building
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Training Course Includes
Initially we start with the basics and ensure that terms are understood.
We spend time helping you understand positioning. We look at how to identify
your target market. Using example reports from your e-mail campaign, we
look for additional information that will help you win more business.
Additionally we introduce you to a variety of hints and tips that give
you a sales and marketing edge.
Trainer
Glyn Radcliffe-Brine is an acknowledged
email marketing guru. For the last four years Glyn has been speaking
and writing articles that educate business people globally.
Glyn is passionate about the results that can be achieved using a sustainable
email marketing approach. Glyn advises our sister company, Cando Mail,
which is a fully managed email marketing solution for the small, medium
and large enterprise.
| Course Details |
| Duration: |
One Day |
| Location: |
In House |
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Need more information now? For more details, email John Bond
or phone
John Bond now on 01279 63 25 03.
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